Meet your instructor

Hello, I'm Diana!

I created STEER Academy to share the knowledge and tools I wish I had when I started in retail design and visual merchandising.

With years of experience in this field, I realized that many VM and retail design courses don’t teach the practical skills I needed to evolve in the industry. That’s why I built STEER—to bridge that gap and provide real, actionable insights that professionals like me can use.

I believe that in the future more fellow instructors and colleagues will join me providing more skills and knowledge to this community.

Why Learn from Me?

✔️ +16 years of experience in Retail Design & Marketing & Visual merchandising & Interior design

✔️ Passionate about helping others grow in their careers

✔️ Certified instructor, courses designed for real-world jobs

Join me in STEER Academy and let’s start this learning journey!

Smiling person with long brown hair wearing a patterned shirt against a plain background.

D I A N A P A I V A

in/diana-paiva-carvalho