ONLINE COURSE

Pre-enroll at Early-bird price

€85 €34.99

  • Starts May 8th

    This course offers a deep dive into Visual Merchandising and store design, combining fundamental principles with advanced techniques to enhance customer experience, brand storytelling, and sales. With a practical, industry-focused approach, it covers design psychology, and hands-on applications across various retail sectors.

  • Structured at an intermediate to advanced level

    • More than 50 video lectures

    • Unlimited access to on-demand videos

    • Assignments and practical tests

    • Certificate of Completion

    • Access on mobile

Minimalist retail clothing store interior with modern lighting, displays of neatly arranged clothes and accessories, wooden tables, and shelving.

Transform Retail Spaces & Elevate Sales Through Strategic Design

This course provides in-depth mastery of Visual Merchandising, blending fundamental principles with advanced techniques to help professionals optimize retail environments. It is designed for those who want to enhance customer experience, brand storytelling, and sales conversion through strategic visual and sensory marketing.

With a practical and industry-focused approach, this program covers everything from design psychology to merchandising execution, applicable across various sectors such as fashion, technology, home decor, and food retail.

It goes beyond theory, offering real-world exercises, case studies, and hands-on applications to ensure learners gain practical confidence in creating, managing, and measuring VM strategies.

Who is this course for?

This is NOT a beginner’s course. While it revisits some never boring essential concepts, it is structured at an intermediate to advanced level, perfect for professionals who want a solid and up-to-date foundation in the field.

Retail Professionals

Retail professionals & managers looking to enhance store layouts and improve sales

Visual Merchandisers

Visual merchandisers aiming to refresh their technical and creative skills

Marketeers

Brand strategists & marketers who want to leverage storytelling and engagement

Architects

Store designers & interior architects focused in dive into retail optimization

Freelancers

Entrepreneurs & business owners seeking to elevate their client’s store visual appeal or their own

Students

Advanced learners & students in design, marketing, or retail fields who want to specialize in Visual merchandising or store design

What you’ll learn

  • - Learn how visual cues impact decision-making and customer engagement using neuromarketing insights.

    - Apply Sensory Marketing & Store Atmosphere Optimization

Color wheels, design plans, pencils, and color swatches on a table.

  • – Leverage lighting, colors, and textures to influence consumer emotions.

    - Gain expertise in creating compelling product displays that drive sales.

  • – Understand key performance indicators (KPIs) to track and improve merchandising success.

    – Work on real-world scenarios to develop practical skills and confidence to manage a VM team

Pre-Enroll now at early bird price!

Mastering Visual Merchandising - Online Course

✓ Intermediate to advanced level
✓ +50 Video Lectures
✓ VM Techniques Across Different Industries
✓ Key metrics to Optimize VM Performance
✓ Neuromarketing tools and strategy

€85 €34.99

Meet your instructor

✳

Meet your instructor ✳

Smiling woman with long dark hair wearing a colorful patterned blouse against a plain background.

D I A N A P A I V A

Online instructor with +1500 learners worldwide

✔️ +16 years of experience in Retail Design & Marketing & Visual merchandising & Interior design

✔️ Passionate about helping others grow in their careers

✔️ Certified instructor, courses designed for real-world jobs